We want people to live long, happy lives. But around the world, healthcare systems face similar pressures: from ageing populations to antimicrobial resistance.
Working closely with partners such as Public Health England, the UK’s National Health Service and the Ministry of Health in Singapore, we use behavioural insights to improve policy and systems. We find ways to encourage people to make healthier choices for themselves, and make the healthcare they rely on more accessible and affordable.
As the top contributors to years of life lost are behavioural, we must tackle these issues to achieve our goals.
Featured work
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Catching cancer early in Greater Manchester: new trial results
Almost half of the UK population will get cancer during their lifetime. Early diagnosis and treatment are critical for improving…
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Green means go: how to help patients make informed choices about their healthcare
More than four million people are waiting for specialist care in the NHS. At worst, people can wait more than…
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Counting Calories: How under-reporting can explain the apparent fall in calorie intake
In the UK, official statistics show a decline in calorie consumption over the past 40 years, yet the population has continued to gain weight over this period. BIT decided to look more closely at how the official statistics on calorie intake are collected. This resulted in some surprising new findings, which are set out in this report.
More on health and wellbeing
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From a workshop to farms: reducing bovine tuberculosis in Argentina
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Ciencias del comportamiento en los campos ganaderos de Argentina: reduciendo la tuberculosis bovina
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COVID-19 prevention: Too much information?
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Mitigating the impact of COVID-19 on higher education
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The disproportionate impact of COVID-19 on ethnic minorities in the UK and what we can do about it
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3 insights on social distancing from the science of personal space